CONSUMER POWER

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LET'S USE OUR CONSUMER POWER TO ADVANCE GENDER EQUITY

  • In advertisements, women are 48% more likely to be placed in the kitchen, while men were 50% more likely to be at a sporting event.

  • In advertisements, men were 62% more likely than women to be portrayed as someone "smart" (such as a doctor or a scientist).

  • 1 out of 10 female characters were dressed in "sexually-revealing" clothing in advertisements.

SUPPORT COMPANIES THAT SUPPORT WOMEN

Whether it's an advertisement with harmful gender stereotypes or a movie without women in the writer’s room, we can vote with our wallets and hold these companies accountable for the messages they promote. Together we can combat harmful stereotypes and demand better representation for all. 

USE SOCIAL MEDIA TO TELL BRANDS YOU’RE NOT BUYING IT WHEN YOU SEE SEXIST ADS

It's time we tell media creators and advertisers that sexism doesn't sell. As social media becomes increasingly important, brands can no longer ignore the fact that women and minorities are the primary users of these sites. With social media as our tool, we can become voices for change.